Vaseline
“See My Skin”
Project Summary
For this project, I was tasked with selecting an existing campaign and developing extensions to broaden its reach, enhance its message, and boost its effectiveness. I chose Vaseline’s 'See My Skin' campaign by Edelman, which highlights a database for skin conditions on people of color. The original campaign included a video, still images, and limited edition inclusive packaging.
Building on this foundation, I created a social media carousel, an OOH billboard, and collaborative packaging with Black Girl Sunscreen. My focus was on integrating powerful statistics, ethos, and imagery from the database to deepen the campaign's impact and resonate more strongly with the target audience.
Image Gallery
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Project Summary
This is a project that holds a lot of personal sentimental value to me, so I approached it with big goals in mind. I struggled initially to balance attention-grabbing medical imagery with powerful copy – careful not to be too drastic with either one. By utilizing logos and pathos, which complement the original ethos of Vaseline's campaign, these additions fit right in without feeling redundant with the initial executions.
