Four Forty Four
Project Summary
The '444' project was one of the most challenging experiences of my design school journey. The brief required me to create four distinct campaigns across four different industries within just four weeks—without using any stock assets (not even mockups). With such tight constraints, I quickly developed a meticulously organized plan and production timeline to stay on track.
To push my creative boundaries, I intentionally chose a mix of dream clients and industries I had never worked in before, ensuring that each campaign would not only showcase my adaptability but also expand my skillset. This project was a true test of my ability to innovate under pressure, and it became a defining moment in my growth as an art director.
View the Campaigns
The Four Forty Four Art Direction Challenge
Takeaways
To put it candidly, '444' was like playing a four-week game of whack-a-mole—constantly juggling ideation, sourcing props and models, shooting, retouching, designing, and presenting. This project consumed my every waking moment, and I learned firsthand the invaluable skills of multitasking and time management. It pushed me to work at full capacity, teaching me how to stay organized and focused under extreme pressure.
