FALLEN ARISTOCRAT
Project Summary
For this freelance project, I was commissioned by Savannah-based jewelry brand Fallen Aristocrat to create brand imagery and an editorial spread for the launch of their new collection, 'The Grotto.' The collection drew inspiration from the sea, and our goal was to capture this essence in a way that felt both modern and high-end.
To achieve this, my teammate and I executed two photoshoots—one on location and one in studio—carefully crafting imagery that authentically represented the collection's oceanic inspiration. We then collaborated on designing a magazine layout that seamlessly integrated the visuals with the brand's aesthetic. The final imagery was used across web and social platforms, effectively elevating the brand’s identity and promoting the collection’s launch.
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Takeaways
This project came together seamlessly due to a highly-aligned creative team and open communication with our client. By taking the time upfront to thoroughly understand their goals and brand aesthetic, we ensured that every step of the production and design process was smooth and efficient.
