Tocca
Project Summary
Our team was given the freedom to craft a photo campaign for a fragrance brand, and we chose Tocca for its dreamy, fairytale aesthetic. Our tagline, "Find Your Fairytale," set the stage for a campaign that was all about youthful magic and whimsy.
We went all in on creating a fantasy vibe, selecting props and outfits that really brought that fairytale feel to life. Forsyth Park in Savannah, GA, was the perfect backdrop with its Spanish moss and enchanting atmosphere. We showcased different Tocca scents and set up a cute tea party scene with models interacting and enjoying the whimsical setting.
The final visuals were a hit and ended up on Tocca’s social media, capturing the magical essence of the brand and showing off our production and storytelling abilities.
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Takeaways
Working with a team of diverse skill sets was a valuable experience. We each brought unique perspectives to the project, and by clearly defining roles and responsibilities, we were able to harness everyone’s strengths effectively. This approach helped us manage time and tasks efficiently, ensuring we met all production deadlines and delivered a cohesive final product. The process highlighted the importance of collaboration and adaptability in creating successful and impactful work.
