Tiffany & Co. x Baskerville
Project Summary
In this project, I was tasked with designing a type specimen in the form of a deck of playing cards—a challenge that allowed me to combine my passion for typography and brand storytelling. I chose Baskerville, a timeless typeface that complements the polished and luxurious identity of Tiffany & Co., a dream client of mine.The concept was to create a visually cohesive deck that balances the rich histories of both the brand and the typeface.
I developed a design system where each suit represents a different facet of Tiffany & Co.: hearts for brand history, diamonds for gemology, clubs for sports and non-jewelry designs, and spades for notable designers and their creations. This approach not only celebrates the brand’s legacy but also showcases the elegance and versatility of Baskerville in a sophisticated and playful format.
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Takeaways
This project became one of my favorites, but it didn’t start that way. I faced significant creative block at the outset, which challenged me to refine my process. I overcame it through thorough visual research, gaining a deep understanding of the Tiffany & Co. brand, and implementing a strict organization system for my content and Illustrator workspace.
This experience taught me the value of structured creativity and reinforced the importance of balancing creative exploration with disciplined project management.
