Sephora
Project summary
During my internship, I responded to marketing briefs by pitching photo concepts tailored to specific products and emerging trends. I took the lead in planning and directing weekly stills, collaborating closely with the Sephora creative team to bring our visions to life on set.
My role extended beyond the shoot, as I also provided detailed post-production notes for the retouching team, ensuring the final images aligned with the brand’s aesthetic. In total, I directed ten images that were featured on Sephora’s Instagram which are linked below.
Art Direction
Social Images
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Always On Project
Bi-Weekly Email Newsletter
Project summary
In addition to art directing social content, I had the honor of writing, designing, and sharing bi-weekly Gen-Z trend reports with the larger Sephora Marketing team. These reports provided a mix of trend forecasting and contextualizing Gen-Z perspectives to help the marketing team find fresh ideas to authentically connect with Sephora's Gen-Z audience online.
